In terms of operation capacity, "Istanbul Fresh Fruit-Vegetable Wholesale Market" is one of the biggest wholesalers markets in world. Market complex stands on 760 square meters with 571 sale points. In Turkey %60 of produced fresh fruit-vegetable is consumed in İstanbul city, hence "Istanbul Wholesale Market" has overriding importance for Turkey.

ISMEYDER represents sales points in "Istanbul Fresh Fruit-Vegetable Wholesale Market" and it is the biggest NGO in sector. Therefore "Istanbul Wholesale Market" has the right to participate as member to all public entities concerning the sector in İstanbul and other cities of Turkey.

Aforementioned situation increases responsibility level of ISMEYDER to the market and emphasizes necessity of creating strategies for solving problems of wholesale market and sector, providing development of the sector and improve physical conditions. For this purpose, it is our priority aim to work synchronized with municipalities, wholesale market administration and other NGO's and especially to create synergy for all issues of the sector through European Union participation process.

Additionally in order to improve Turkey's Fruit-Vegetable commerce in international arena ISMEYDER makes various organisations such as fairs, congresses, seminars and works to continue such organisations increasingly.